How Much Under MSRP Should I Pay For An ATV

The all-terrain vehicle is one of the most thrilling and exciting vehicles to own. The atv is extremely popular in countries like the United States, the United Kingdom, Australia and many other countries. But new buyers of ATV are not much aware of the correct msrp and price range they should get their atv in.


A Sunset View Of A High Budget Atv.
A sunset view of a high budget atv.

The msrp means the Manufacturer’s Suggested Retail Price. This price should be considered by you the maximum price you might need to pay while buying an atv. You should probably never go for purchasing an atv that goes above the msrp, as it would mean a really large price tag. This msrp is basically the price which is allotted by the manufacturer of the vehicle.

This price is mostly based on the consideration of the vehicle feature. The msrp will be the price that the manufacturer idealizes as the maximum worth of the all-terrain vehicle. This msrp is very important because this number maintains a uniform price of the vehicles all over the states and doesn’t allow the retailers to make a fool out of the customer.

It is always quite necessary to know the msrp of an all-terrain vehicle even before going into the showroom for checking out the quad. Most of the retailers won’t try to sell you the vehicle at the direct msrp value. They tend to offer a slight discount on the msrp even in-demand seasons. As nowadays there is so much competition in every sector every retailer likes to get an edge. 

If some retailers would be selling directly at msrp in hope of a greater profit margin they won’t survive in the market for a long time. As others would lure the customers by offering a small discount even if it’s minimal. Some shady dealers are also there somewhere who try smarter ways to get more money out of your purchase.

 They add up extra costs on documentation fees of various kinds and try to get extra money from you. Beware of these things and always buy from a registered and reputed retailer. You should also look for prices much below the msrp all the time. The time of the year when you will buy the atv will also play a factor in the price being offered by the retailers.

A small negotiation by the customers

If you go for buying an atv in the early summertime when there is a high demand for atv vehicles then you probably wouldn’t be able to find a good deal on it. So buying an atv in the off-seasons will let you have a good discount on the msrp. Most of the time you will get a discount of about ten percent but in special offers, you might even get a fifteen percent discount. But you can always ask for a discount or an extra reduction in the selling price.

Generally, the dealers tend to suggest to you the best vehicles they would have under their roof. So there isn’t much to worry which the atv quality but the price needs to be a little researched before you go in for booking your first all-terrain vehicle. Atvs are very different vehicles from other on-road vehicles and provide the rider with an experience that is not available in any other ride.

But the dealer also would have a certain price point below which it won’t be possible to sell you the vehicle.But you can ask for free maintenance facilities for the future, ask for waiving off or reduced registration costs and also cheap insurance for your atv. Sometimes retailers will provide you with a full tank atv with no need for fueling for the first time ride. In off-seasons retailers might have offers of fear gears with the atv and that is also something you should ask an eye for.

As a customer, you should search out all local atv dealers and retailers on the internet. Then if you visit a few of them or just give them a call you will know whether everyone is selling at the same price or not. Registered retailers would openly disclose a discount always. The other essential price factor is the model and features of the atv. Just before the summer season hits off and the demand for atv increases the dealers tend to bring in new models of atv and reduce the old stocks and old models by a chunk.

Do some research regarding the type of atv that you are looking for and never shy away from a model a year or two old released. If the brand is reputed and the features match your expectations then just for it in the winter season when the dealers will be willing to let it go at a low price.

A Group Of Atvs Kept Together Of Varying Models.
A group of atvs kept together of varying models.

The dealer’s profit margins on msrp

There is a markup on each atv made by the dealer which not only accounts for the profit but also considers different costs such as overhead expenditure, the salary of employees, shipping costs and a few other costs included. Every atv dealer would have ATVs that are moderate in price and the features of the ATVs are basic and regular. For this kind of all-terrain vehicle, the dealers don’t have a good margin.

So they cannot offer great discounts on these types of atvs. The margin they have on these regular atvs mostly stays between five to seven percent. But for high price atvs which have excellent features of the state of the art quality the margin is quite higher. So when you try negotiating with a big price vehicle the dealer will be more reluctant and agree on a discount of ten percent or above on the msrp. So getting a high priced atv not only would come very close to your budget with the discount but also give you an exceptional off-road experience.

Knowing about the new atv model and the msrp

As experts suggest that the most appropriate time to buy a high profile atv is when the next model is just about to launch or it has just come into the market. One of the ways you can much smoothly plan your high discount atv purchase is by following the dealers in your local area on social media.

Keeping a check on the reputed all-terrain vehicle brands which you are planning to buy from will also help. Follow the official pages on twitter and facebook to not miss any hints or updates on the upcoming new models of atv. Many reputed brands also offer a free email option for getting updates. You just need to login to the websites and add up your email id for getting updates always.

Many atv enthusiasts often doubt that whether prices of new atvs are negotiable or not. In answer to that experts say that atv prices are always negotiable whether new or old. But the margin would be very low for new vehicles as the demand is always brimming for new vehicles.

There are also additional fees that come along with an atv when buying an atv. The freight charge and a setup fee are the most common ones. The freight charge is the cost the dealers pay for delivering the vehicles. There remain many liability and safety checks that the atv needs to look after for a completely safe delivering process. The atv dealers also have the responsibility to test and run the exact vehicle that is going to hand over to you.


The payment mode matter for a lower price than msrp

One thing that you can be sure of is that you never have to pay the msrp for buying an atv in the real world. The price should definitely be below by atelast five percent from the msrp whether you are purchasing a brand new model or the old model being sold in a clearance banner. But the payment mode you will be using is going to matter in determining whether if you will be getting any additional discounts or not.

One payment model that the atv dealers like to stay away from is credit card payment. They do not prefer this payment mode because the dealers need to pay an additional cost for accepting credit cards. Many buyers think that cash is a payment mode that atv dealers will mostly prefer but many times that’s not the case. One of the proffered processes would be to finance it directly. But if you are planning on buying a used atv then the cash is always the best choice to go with.


Buying an atv is a thrilling task in itself and just thinking about all the possibilities or riding makes the potential customer excited. But it won’t be right to ever pay a huge price which is not logical for buying a vehicle. You will have to consider and check on multiple dealers for having a better analysis of the price of the atv you will be wishing to buy. The maximum discount that you will be getting in off-seasons would be a fifteen percent discount.


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